Spotify and American Express Get Ready for ‘GUTS’ With an Olivia Rodrigo Pop-Up in New York
Spotify and American Express are collaborating on ‘GUTS’, a pop-up experience that will delight Olivia Rodrigo fans in New York City. This exclusive pop-up event celebrates the singer’s debut album ‘SOUR’, which explores heartbreak, empowerment, and self-discovery.
GUTS’ Pop-Up Experience
The Manhattan Center’s Hammerstein Ballroom will host the ‘GUTS’ pop-up from September 21 to 23. The interactive rooms in this immersive venue are precisely designed to evoke Olivia Rodrigo’s songs. Visitors feel connected to Rodrigo’s music and lyrics in these intriguing places, including a roller skating rink, a retro cafe, and a memorabilia-filled bedroom.
Through behind-the-scenes footage and informative conversations, participants will have rare access to Rodrigo’s world. No ordinary pop-up, this is a tour of the artist’s creative cosmos.
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Effort by Spotify and American Express
Spotify and American Express are hosting this pop-up extravaganza to thank its loyal customers and create a unique experience. Register on Spotify’s website to get early access to the pop-up for Premium users with American Express cards. Besides free food and drinks, American Express cardholders can get exclusive gifts and photo opportunities to remember. The ‘GUTS’ pop-up showcases Spotify and American Express’s partnership.
They support new musicians and link them with fans. This was shown earlier this year with the creation of the ‘Breakout Artist’ program, which showcases emerging musical talent. Olivia Rodrigo was one of the first artists to receive marketing resources and mentorship. This program helped her climb to stardom with hits like ‘drivers license’ and ‘good 4 u’.
Olivia Rodrigo: Music Icon
Olivia Rodrigo, 18, is one of 2021’s most promising performers. Her debut album ‘SOUR’ topped the Billboard 200 and broke streaming records. Her words are honest and captivating, and she easily moves from pop-punk anthems to heartbreaking ballads.
Join the ‘GUTS’ to Celebrate
Spotify and American Express invite fans to ‘GUTS’ to celebrate Olivia Rodrigo’s incredible ability. They promise that this immersive experience will delight fans, bridge the gap between artist and fan, and leave lasting memories.
Finally, ‘GUTS’ will bring music, art, and fandom together to celebrate Olivia Rodrigo’s tremendous journey. Spotify and American Express continue to support emerging musicians and connect them with their loyal fans, demonstrating the potential of partnership. ‘GUTS’ is a must-see for Olivia Rodrigo admirers who want to connect with their idol.